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VP of Brand

Denmark, Hovedstaden, Copenhagen NBrand

Job description

SOUNDBOKS is an emerging young audio tech company and aspiring lifestyle brand. You may have seen us at a music festival, skate competition, basketball event or at your favorite artist’s release party. We build the loudest, most durable, and arguably the coolest, Bluetooth speaker on the market.


Growth is not something we offer, it’s who we are. Learning is at the center of everything, people will teach you what they know and the involvement is yours to take. We’re talking a real-time, on-the-job, experiential approach to learning, and it’s our ultimate goal that you leave the office everyday having learned something new.


With 110 team members in Los Angeles and Copenhagen, SOUNDBOKS is equal parts seasoned professionals and passionate unconventionals. We’ve got an amazing thing going, and it’s only getting better.


ROLE VP, BRAND

TEAM BRAND

HOURS FULL TIME

LOCATION COPENHAGEN

START DATE APRIL 2023


As the VP of Brand you’ll be the driving force behind all things related to our brand strategy and positioning in the market. You’re a strategist and a leader who understands how to best utilize the talents of the people around you in order to create a high performing and engaging environment.


The Marketing unit was recently affected by a restructuring as we aspire to rebuild the SOUNDBOKS brand with a more narrow focus on our core audience and use cases with music at the center of the experience. This means you’ll not only be steering the development of our brand but also invest time in shaping the team around you. Most notably, we expect to hire a Creative Director who will oversee the more executional aspects of our brand to let you focus on the big picture.


The team setup as of today:


  • Brand Communications & Social - 2 FTEs

  • Strategic Brand Partnerships - 1 FTE


In addition, you will step into a “horizontal team” with our two commercial VPs for online- and offline sales, where all three of you report directly into our Chief Commercial Officer. This group may be described as intellectual, ambitious, confident, results-oriented, and with a very direct communication style. You represent the brand, which is very important to us, and it’s critical that you can put the foot down and argue your points from a factual and insights driven standpoint.


Okay, let’s make things a little more concrete. Here’s what we expect your daily life to look like:


  • You’ll build and lead the teams listed above. That translates into setting targets for the team and individuals, as well as, hosting development conversations and compensation reviews.

  • You’ll own the SOUNDBOKS brand strategy and brand identity, including:
    • Positioning of products in markets and across the portfolio.

    • Verbalization and visualization of our value proposition towards end-customers.

    • Core customer segments and consumer profiles.

    • Visual identity, tone of voice, photographic and video guidelines.

  • You’ll work with consumer insight agencies to understand our existing- and potential customers through consumer insights, brand perception studies and customer surveys.

  • You’ll drive awareness and desire across core-markets (US, Germany, Scandinavia) building the needed base-awareness and preference for the commercial functions to convert consumers to buyers.

  • You’ll work with commercial functions to ensure adequate brand representation across performance marketing, e-commerce and channel marketing.

  • You’ll strive to improve, and deliver, on these four core KPI’s:
    • Brand awareness

    • Brand equity

    • Social media followers and engagement

    • Sales from brand partnerships

Job requirements

In order to become a success in this role, we believe that your profile should be aligned with the bullets listed below. However, we acknowledge that success can take many forms, so please do apply even if you don’t tick all the boxes.


  • You’re an outstanding communicator who dares to speak up and defend your own beliefs in a cross-functional and commercial environment.

  • You thrive when faced with challenges that require you to think critically and strategically in order to identify the solution.

  • You enjoy being in a position of leadership and achieve great results by maintaining a holistic overview and utilizing the talents of the people around you.

  • You love everything ‘brand’ and are confident in your own ability to help us build the future of SOUNDBOKS.

  • You are able to secure brand visibility and positioning when collaborating with international mass market retailers.

  • You bring significant experience from role(s) that centered around building and evolving the brand(s) strategically.

  • You have in-depth knowledge of working with market research and can create actionable and data-driven plans based on both qualitative- and quantitative consumer research.


Intrigued? At SOUNDBOKS you’ll find yourself a part of a community. We realize that growth is a process and we don’t expect you to go through it alone. Actually, we guarantee that you won’t have to. We work together in order to work smarter, we inspire each other to be better, and we never forget that every member of the team is responsible for our success.


So, if you’re tired of all of the noise in the job market, we’d love to hear from you. This may be the coolest job you ever have.


For questions about the role or SOUNDBOKS in general, please reach out to our Talent Acquisition Lead, Frederik Sassi, at sassi@soundboks.com or +45 31 40 21 69.